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As anchor department stores left malls, so did some name-brand chains like Ruby Tuesday, Chili’s, Applebee’s and others. What’s taking their place illustrates a large shift in US tastes: There’s a boom in smaller and regional restaurant chains with a local following. At the same time, many national chains are prioritizing drive-thru locations over their sit-down restaurants in malls. Chick-fil-A restaurants were only located in mall food courts for the company’s first 20 years. “Traditional mall restaurants were casual dining chains like Chili’s, TGI Fridays, and quick-service restaurants in food courts.
Persons: Ruby, What’s, Paul Hennessy, , Chris Simms, Simms, Gabby Jones, Mark Hunter, CBRE, RJ Hottovy, ” Hottovy, David Kim, ” Kim, It’s Organizations: New, New York CNN, Anadolu Agency, Getty, , Food, JCPenney, Nordstrom, Green, Westfield Garden, Bloomberg, Deloitte, NV Locations: New York, Applebee’s, Orlando , Florida, Paramus , New Jersey, United States, Greenbriar, Atlanta, Korean, Henderson
New York CNN —McDonald’s new trendy beverage-led spinoff CosMc’s is pulling in younger customers at a faster clip than a typical Mickey D’s with Big Macs and fries, according to one early traffic estimate. McDonald’s unveiled its CosMc’s specialty drinks cafe spinoff in December, with the first location opened in Bolingbrook, Illinois. That first CosMc’s location saw more than double the number of visits that a typical McDonald’s saw chainwide in the same month, despite only being open since Dec.7, according to a report from Placer.ai, which uses location data from mobile devices to estimate visits to specific locations. CosMc’s generated triple the number of visits per square foot than an average McDonald’s restaurant (CosMc’s has a roughly 2,500 square feet footprint compared to 4,000 to 4,500 square feet for the average McDonald’s location), the firm said. RJ Hottovy, head of analytical research with Placer.ai, said that the one CosMc’s location sometimes has to accommodate spillover traffic in a separate parking lot because the drive-thru lanes were often at full capacity.
Persons: New York CNN —, D’s, Big, McDonald’s, it’s, It’s, RJ Hottovy, , ” McDonald’s, Danielle Wiener, Bronner Organizations: New, New York CNN, Starbucks Locations: New York, Bolingbrook , Illinois, Placer.ai, McDonald’s
Restaurant traffic is dipping as consumers make food at home. In that month, traffic at fast food restaurants fell 1.2%, dipped 1.7% for fast casual and dropped 4.7% in full service eateries. Fast food traffic bounced back slightly in September and October, but fast casual and full service traffic remained negative. Restaurant prices increased by 8.6%. But groceries are generally cheaper than restaurant meals.
New York CNN Business —With grocery prices soaring, consumers are changing the way they shop for food. “Inflation is hitting everyone.”More consumers are additionally switching over to store brands, also called “private label,” which are often comparable in quality and lower in price. “I don’t think you can underestimate the strength of all these private label offerings,” said Heather Lalley, editor in chief of Winsight Grocery Business, a trade publication. “Now we’re seeing other retailers trying to emulate them.”In September, for example, Kroger (KR) announced a new budget private label brand called Smartway, which consolidates some of its other private label brands under one umbrella. Aldi, for one, is rolling out a new tagline to explain what it’s all about: It’s An Aldi Thing.
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